Whilst we might have created and developed the latest products or leading maintenance solution, without a clear and innovative marketing campaign they would not reach our customers and our sales teams could not provide the correct information regarding our products and services.
This is why we have dedicated technical marketing teams for each of our Innovation Platforms. They develop and lead the most effective methods in marketing our products ethically and efficiently ensuring unparalleled market knowledge, customer understanding and competition intelligence. In addition our marketing specialists define customer targeting, value proposition, pricing and manage the product portfolio.
In addition to technical marketing our central and local marketing teams provide support for all of our Innovation Platforms in Trade Show organization, promotions, product introductions, market analysis and territory potential.
Roles within marketing include Product Marketing, Marketing Communications and Graphic Design.
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