Dr. Simona Vasilescu has worked at NCH Europe for 18 years; the last three of these as Product and Marketing Manager on the Water Treatment Innovation Platform. She graduated from the University of Bucharest with a biochemistry degree and finalised her PhD in molecular biology and genetics at UMIST, Manchester. She began her career with NCH Europe in its dedicated water treatment division in Romania and has since worked in a variety of roles, including Strategic Accounts, Product Management and Marketing.
Simona envisions that the water treatment sector will use greener and safer products in the future and expects SMART monitoring devices to enable the customer to have a greater input into their water treatment programme. She also believes that water treatment companies should act as consultants for their customers, giving expert advice and helping them to achieve their goals.